Daniel J. Boorstin

Time makes heroes but dissolves celebrities.

The force of the advertising word and image dwarfs the power of other literature in the 20th century.

As you make your bed, so you must lie in it.

Knowledge is not simply another commodity. On the contrary. Knowledge is never used up. It increases by diffusion and grows by dispersion.

Technology is so much fun but we can drown in our technology. The fog of information can drive out knowledge.

The greatest obstacle to discovery is not ignorance - it is the illusion of knowledge.

Some are born great, some achieve greatness, and some hire public relations officers.

Freedom means the opportunity to be what we never thought we would be.

The most important American addition to the World Experience was the simple surprising fact of America. We have helped prepare mankind for all its later surprises.

The traveler was active he went strenuously in search of people, of adventure, of experience. The tourist is passive he expects interesting things to happen to him. He goes 'sight-seeing.'

Education is learning what you didn't even know you didn't know.

An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.

The courage to imagine the otherwise is our greatest resource, adding color and suspense to all our life.

A wonderful thing about a book, in contrast to a computer screen, is that you can take it to bed with you.