“A wonderful thing about a book, in contrast to a computer screen, is that you can take it to bed with you.”
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The most important American addition to the World Experience was the simple surprising fact of America. We have helped prepare mankind for all its later surprises.
The traveler was active he went strenuously in search of people, of adventure, of experience. The tourist is passive he expects interesting things to happen to him. He goes 'sight-seeing.'
An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.
The force of the advertising word and image dwarfs the power of other literature in the 20th century.
