“My two daughters live on Facebook, and social media is their mode of communication.”
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I feel audiences are not given enough credit for their intelligence.
One thing I've learned to appreciate as I've gotten a little older is direct forms of communication.
But picketing - picketing for or against something, and handing out literature - these are conspicuously formal actions. They have to be understood as indirect communication.
Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.