Republicans use think tanks to come up with a lot of their messages. T…

“Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.”

Frank Luntz · Communication

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Frank Luntz

Sound science must be our guide in choosing which problems to tackle and how to approach them.

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I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to.

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Frank Luntz

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