“As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies.”
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More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.
Like all technology, social media is neutral but is best put to work in the service of building a better world.
What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.
