“Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.”
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A world in which government is burdened by historic debt, philanthropy has limited resources, and the private sector is only interested in its own personal gain is simply unsustainable.
Work with your competitors when the interest of the community and planet are at stake.
Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.
Non-profits must become deeply engaged in the ways that their donor communities are using social technology.
