“The best way to predict the future is to create it.”
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Knowledge has to be improved, challenged, and increased constantly, or it vanishes.
Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.
Few companies that installed computers to reduce the employment of clerks have realized their expectations... They now need more, and more expensive clerks even though they call them 'operators' or 'programmers.'
The purpose of a business is to create a customer.
