The purpose of a business is to create a customer. — Quoted

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“The purpose of a business is to create a customer.”

Peter Drucker · Business

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Peter Drucker

Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.

Power

Peter Drucker

The only thing we know about the future is that it will be different.

Future

Peter Drucker

People who don't take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year.

Leadership

Peter Drucker

Making good decisions is a crucial skill at every level.

Leadership