“Statistically and emotionally, I believe that the way I can be of help to society is by doing what I know and what I've been good at.”
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Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
Management is about arranging and telling. Leadership is about nurturing and enhancing.
The simple act of paying positive attention to people has a great deal to do with productivity.
For the blue-collar worker, the driving force behind change was factory automation using programmable machine tools. For the office worker, it's office automation using computer technology: enterprise-resource-planning systems, groupware, intranets, extranets, expert systems, the Web, and e-commerce.
