“The point of mythology or myth is to point to the horizon and to point back to ourselves: This is who we are this is where we came from and this is where we're going. And a lot of Western society over the last hundred years - the last 50 years really - has lost that. We have become rather aimless and wandering.”
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It's been amazing to watch, because for 'Thor', which was always a mid-selling book, to be in the top ten for every single issue since the reboot is just a great compliment.
Never follow somebody else's path it doesn't work the same way twice for anyone... the path follows you and rolls up behind you as you walk, forcing the next person to find their own way.
If a person with a bullet in Dallas can change the world, imagine a person with an idea could do.
Every time I got 'Amazing Spider-Man' or 'Fantastic Four' or another book firmly on the rails, we got pulled into some big event book or crossover and it cost momentum and messed badly with the pacing and structure of the book.