“In the sense that you're not at the centre of power, like a president or prime minister of a major power, everyone is marginalised my position doesn't isn't unique in that respect. I think there are different sorts of relevance in different contexts.”
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Knowledge is generally considered a good thing so, presumably, knowing more about how the U.S. thinks and operates around the world is also good.
Bush sees the evil as out there in the wider world, residing in people who 'hate freedom'. Look at his immediate response to the pictures of prisoner abuse this is not what Americans do, these are not our values.
Do business managers have a commitment to anything more than the success of their company and to making money? It would be hard to say that they do. Indeed, many business leaders deny that there is any conflict between self-interest and the interests of all.
Bush is morally a universalist. For instance, he says the freedom is good, the same thing is good, all over the world. So in that sense he's a universalist.