“Knowledge is generally considered a good thing so, presumably, knowing more about how the U.S. thinks and operates around the world is also good.”
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That's a central part of philosophy, of ethics. What do I owe to strangers? What do I owe to my family? What is it to live a good life? Those are questions which we face as individuals.
We have a new generation of very rich people who want to do more with their money than buy a lot of expensive toys. They want to live meaningful lives.
Bush is morally a universalist. For instance, he says the freedom is good, the same thing is good, all over the world. So in that sense he's a universalist.
Ancient recipients of instant news probably couldn't do very much about it, for instance. Xerxes would still need three months to get his army together, and he might not get home for years.