“Ancient recipients of instant news probably couldn't do very much about it, for instance. Xerxes would still need three months to get his army together, and he might not get home for years.”
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Bush is morally a universalist. For instance, he says the freedom is good, the same thing is good, all over the world. So in that sense he's a universalist.
You might hold an ethical position that it's wrong to lie, but if you have plans for a war in Iraq, and you want to keep them secret for practical reasons - to reduce casualties, perhaps - and someone asks you about those plans, you may need to lie for a 'good' outcome.
Do business managers have a commitment to anything more than the success of their company and to making money? It would be hard to say that they do. Indeed, many business leaders deny that there is any conflict between self-interest and the interests of all.
That's a central part of philosophy, of ethics. What do I owe to strangers? What do I owe to my family? What is it to live a good life? Those are questions which we face as individuals.