“I never make a movie for awards consideration. I will use the hope of getting an Academy Award a) to honor the people who work so hard and also b) it's the greatest Good Housekeeping seal in the world. It's the greatest brand. It's as good as Louis Vuitton and Dior in the world of moviemaking. It's the Super Bowl.”
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I remember when I took Quentin Tarantino with me to a very private screening of the documentary 'Roman Polanski: Wanted and Desired, ' which shows some of the legal irregularities of his case. I was involved by the film, and it was an amazing experience to see people weep at the end of it.
There is nothing like the way people feel after they've seen 'The Intouchables.' They feel amazing. The word of mouth on this film is incredible. It's intelligent-feeling good. You're not insulted by the low-browness or stupidity of some of the humor. It's so smart and terrific.
It's hard to think of yourself as a brand, especially when I have four daughters who kick my butt early in the morning every day before I go to work.
I wanted to do something inspirational for my children.