“You're talking about a younger generation, Generation Y, whose interpersonal communication skills are different from Generation X. The younger generation is more comfortable saying something through a digital mechanism than even face to face.”
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At a minimum the majority of search dollars will flow to a social media model because people care most about what their peers think and the technology is there for that information to be quickly shared on products and services.
As social media is less about technology and more about relationship building, we are starting to see more women have a heavy influence if not dominant role in the social media space. It's no wonder that Facebook is being run in part by chief operating officer Sheryl Sandberg.
Who would know but ten years ago that kids would be texting each other all the time, that that would be one of their main forms of communication. And so many times, these kids know more about the technology than their parents. And so many times, we're putting kids in very adult situations and expecting them to behave like they're 40 years old.
Of all of our inventions for mass communication, pictures still speak the most universally understood language.
