“We, the people. Manifest Destiny. Conceived in liberty. Fear itself. Ask not. Morning in America. United we stand. Yes, we can. In times of great change and tumult, presidents seek to inspire beleaguered Americans by reminding them of their national identity.”
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Close elections tend to break toward the challenger because undecided voters - having held out so long against the incumbent - are by nature looking for change.
Part of the problem is voters know relatively little about Romney. And some of what they know about him complicates his task: Romney has a history of flip-flopping on issues, he's extraordinarily wealthy, and he can be tone-deaf about what moves voters. He just doesn't seem comfortable in his skin.
Don't underestimate questions from the crowd technology has made voters more informed than ever.
White House operatives went to great lengths to show Obama shifting focus from wars abroad to domestic issues at home.