“Spending $1 for a brand new house would feel very, very good. Spending $1, 000 for a ham sandwich would feel very, very bad. Spending $19, 000 for a small family car would feel, well, more or less right. But as with physical pain, fiscal pain can depend on the individual, and everyone has a different threshold.”
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No one ever pretended that shopping for anything is a rational experience. If it were, would there be Fluffernutter? Laceless sneakers? Porkpie hats? Would the Chia Pet even exist?
Becoming food savvy is one thing, but it's amazing how fast savvy turns to snooty, and snooty leaves you preparing three-hour meals that break your budget and that the kids won't even eat.
As the National Football League and other pro sports increasingly reckon with the early dementia, mental health issues, suicides and even criminal behavior of former players, the risk of what's known as chronic traumatic encephalopathy (CTE), is becoming clear.
More and more NFL players have been willing their bodies to science so that their brains can be studied even if they die of other causes.