The car has become the carapace, the protective and aggressive shell,… — Quoted

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“The car has become the carapace, the protective and aggressive shell, of urban and suburban man.”

Marshall McLuhan · Car

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Marshall McLuhan

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

Business

Marshall McLuhan

The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.

Technology

Marshall McLuhan

We drive into the future using only our rearview mirror.

Future

Marshall McLuhan

Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.

Age