“Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.”
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The United States is at a critical juncture in time. Our government is riddled with historic debt, and the limited resources of philanthropic and non-profit efforts cannot meet the scale of social challenges we face with necessary force.
We need to develop and disseminate an entirely new paradigm and practice of collaboration that supersedes the traditional silos that have divided governments, philanthropies and private enterprises for decades and replace it with networks of partnerships working together to create a globally prosperous society.
We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease.
What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.
