“It is one of my sources of happiness never to desire a knowledge of other people's business.”
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Mom was 50 when my Dad died. She got on a bus every weekday for years, and rode 40 miles each morning to Madison. She earned a new degree and learned new skills to start her small business. It wasn't just a new livelihood. It was a new life.
You can't run a business or anything else on a theory.
The owners don't win by having a lockout. Shutting down your business is not good for anybody and it's certainly not good for the players, it's certainly not good for the fans. And that's most important to us.
Word of mouth is the best medium of all.