“I want to be part of the resurgence of things that are tangible, beautiful and soulful, rather than just give in to the digital age. But when I talk to people about this they just say, 'Yeah, I know what you mean, ' and stare at their mobiles.”
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A lot of people in the media, and some everyday people, really aren't in search of the truth. They're in search of something worse than that. Money, yeah. I think the media's the kind of a thing where the truth doesn't win, because it's no fun. The truth's no fun.
It is a myth that art has to be sold. It is not like stocking a grocery store where people fill a pushcart. Art is a product that has no apparent need. The salesperson builds the need in the mind of the buyer.
When you put something out there into the world, there's all these words you don't want to hear, that you hope people don't say. I don't like anything that starts with 're' - like retro, reinvent, recreate - I hate that. It's always like living in the past - copying, emulating.
Playing drums feels like coming home for me. Even during the White Stripes I thought: 'I'll do this for now, but I'm really a drummer.' That's what I'll put on my passport application.
