“Mathematics are the result of mysterious powers which no one understands, and which the unconscious recognition of beauty must play an important part. Out of an infinity of designs a mathematician chooses one pattern for beauty's sake and pulls it down to earth.”
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'Beauty' is a currency system like the gold standard. Like any economy, it is determined by politics, and in the modern age in the West is is the last, best belief system that keeps male dominance intact.
I've always thought of beauty therapy, 'alternative' treatments and the like as the female equivalent of brothels - for essentially self-deceiving people who feel a bit hollow and have to pay to be touched.
We are learning, too, that the love of beauty is one of Nature's greatest healers.
There is certainly no absolute standard of beauty. That precisely is what makes its pursuit so interesting.