“Find people who think like you and stick with them. Make only music you are passionate about. Work only with people you like and trust. Don't sign anything.”
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A more important reason is that the bands will intuitively trust someone they think is a peer, and who speaks fondly of the same formative rock and roll experiences.
We have no general conceptual thrust for the band, other than trying to make music that keeps our interest. When things are novel, they are probably things we have discovered by accident or investigation rather than by design.
If the label presents them with a contract that the band don't want to sign, all the label has to do is wait. There are a hundred other bands willing to sign the exact same contract, so the label is in a position of strength.
Doubt the conventional wisdom unless you can verify it with reason and experiment.
