“I have to trust what I do and then do it.”
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I come from that society and there is a common thread, specifically family values - the idea that you do anything for your family, and the unconditional love for one's children.
Well, the whole story is in the book, but the short answer is that I was the first information architect in an organization that was traditionally design-oriented, and I felt I needed a tool to help me gain the trust and support of my colleagues.
The Centre is very important to me it's about trust - about truth.
Trust me, my runners aren't going to run one event while looking past it to the second event. When they get on the line for the 10K, that's a do-or-die situation for them.