“Growing up, I wish that I'd had the supplies and laptops and all the new technology that's out right now.”
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Some guys travel with expensive Louis Vuitton luggage but it gets all scratched up under the plane. I'd rather not spend too much money on something that's just going to get messed up.
Content and technology are strange bed fellows. We are joined together. Sometimes we misunderstand each other. But isn't that after all the definition of marriage?
As children, many of us were taught never to talk to strangers. As parents and grandparents, our message must change with technology to include strangers on the Internet.
In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.