“Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM.”
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But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
The intellectual architecture means focusing on doing great work instead of focusing on agency politics.
Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.
The team architecture means setting up an organization that helps people produce that great work in teams.
