“In an age of social media and content being key, it's important to change the mold where you have $100, 000 to $150, 000 for one video. I hired some guys that are young, just out of college, and we used some new, far-less-expensive cameras and technology to make videos.”
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I carry my own film guys with me now. People think that's a huge expense, but with technology like it is these days, it's not. You can film videos and everything with a Canon Mark II, and shoot a movie. They're doing it for next to nothing, by comparison. I can do ten videos for a project for the price of one mainstream video in the past.
I get around OK with a toolbox. As a kid, I picked up skills following my dad through the oil fields of Oklahoma and West Texas. My wife Janine is hard to impress, but she does think it's cool when I fix things around the house.
My mother smokes me out. We'll get these long periods of me thinking I'm too busy to call her up or e-mail her, and she'll send me something. My mom's a real whiner. I love her to death, but she always sends me these 'woe is me' things. I think she might be Jewish. I'm not sure. She's Baptist-Jewish, which is a double whammy.
If that's there, I believe that technology will probably step up to their part of it.
