“Refuse to accept the belief that your professional relevance, career success or financial security turns on the next update on the latest technology. Sometimes it's good to put the paddle down and just let the canoe glide.”
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There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking.
We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease.
The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking?
A world in which government is burdened by historic debt, philanthropy has limited resources, and the private sector is only interested in its own personal gain is simply unsustainable.
