“A whopping 89 percent of buyers start their home search online. How your house looks online is the modern equivalent of 'curb appeal.' Rent a wide-angle lens and good lighting, get rid of your clutter and post at least eight great photos to win the beauty contest.”
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My husband had a very strong identity and was successful in his life. Thank God for that. There's no way I can control him. I wouldn't stay married to him if I felt I could. I can readily take my business personality into the home. But he forces me to be a partner rather than the boss.
In business, you're the Chief Salesman. Create a sense of demand, rather than waiting to have demand.
Every single thing I learned about marketing and building my business, I learned from my mom, and she had never been in the workforce. She just had great practical sense.
I became a larger than life figure for one reason only. When you're quoted in the 'Wall Street Journal, ' the 'New York Times, ' constantly as the expert in the business people assume you're a lot bigger than you are. And then I had to run like hell to catch up with my own image.
