“If you look at the footballers, you look at our celebrity culture, we seem to be saying, 'This is the way you want to be'. We seem to be a society that celebrates all the wrong people.”
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When families are strong and stable, so are children - showing higher levels of wellbeing and more positive outcomes. But when things go wrong - either through family breakdown or a damaged parental relationship - the impact on a child's later life can be devastating.
For those who are able to work, work has to be seen as the best route out of poverty. For work is not just about more money - it is transformative. It's about taking responsibility for yourself and your family.
Government cannot do it all. As we work hard to break welfare dependency and get young people ready for the labour market, we need businesses to give them a chance and not just fall back on labour from abroad.
Kids are meant to believe that their stepping stone to massive money is 'The X Factor.'