“But when I first got cancer, after the initial shock and the fear and paranoia and crying and all that goes with cancer - that word means to most people ultimate death - I decided to see what I could do to take that negative and use it in a positive way.”
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The reality is that what you find out is that your head is the medicine. If your head is not in the right place and you don't think positively, all the medicine technology in the world is not going to work.
I recently formed a foundation to raise awareness for prostate cancer. I feel it's very necessary that men be more aware about prostate cancer and their health in general.
It's the writers' job to make it positive. It's my job to make it real.
When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.
