“Bloomberg is famously impatient with beltway politics and believes that to get anything done you need to work from the ground up.”
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In any crass political calculation, drilling for oil will always win more votes than putting a price on carbon. But if I recall what I was taught in fifth-grade American government class, we elect presidents to do more than crass political calculations.
Extracting oil from the tar sands is a nasty, polluting, energy-intensive business.
If you are interested enough in the climate crisis to read this post, you probably know that 2 degrees Centigrade of warming (or 3.6 degrees Fahrenheit) is the widely acknowledged threshold for "dangerous" climate change.
Mark Ruffalo, aka the Incredible Hulk, is the natural gas industry's worst nightmare: a serious, committed activist who is determined to use his star power as a superhero in the hottest movie of the moment to draw attention the environmental and public health risks of fracking.