“Poetry can't cure cancer, but it can save your life until you die.”
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In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.
Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
It is true that short forms of poetry have been cultivated in the Far East more than in modern Europe but in all European literature short forms of poetry are to be found - indeed quite as short as anything in Japanese.
I see people who talk about America, and then undermine it by not paying attention to its soul, to its poetry. I see polarization, reductionism and superficiality.
