“People do dismiss ambient music, don't they? They call it 'easy listening, ' as if to suggest that it should be hard to listen to.”
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I had a lot of trouble with engineers, because their whole background is learning from a functional point of view, and then learning how to perform that function.
In England and Europe, we have this huge music called ambient - ambient techno, ambient house, ambient hip-hop, ambient this, ambient that.
Perhaps when music has been shouting for so long, a quieter voice seems attractive.
There are certain sounds that I've found work well in nearly any context. Their function is not so much musical as spatial: they define the edges of the territory of the music.