“Well, marriage is a very important part of our culture and our society. If we want to have a hopeful and decent society, we ought to aim for the ideal.”
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You may be right that people say: 'You know what, we had Obama. He was inexperienced. The guy had great rhetoric, sounded good, looked good, but has turned out to be an utter disaster. I want someone where I have confidence and credibility that they're up to the job and that I can trust what they tell me.'
I'll never get out of politics. I have friends in public office. I have things that I want to do. You can't go back in life. I won't go back to the existence I had before of running a political consulting firm and signing up clients and advising campaigns in exactly that way.
If you really want to diminish a candidate, depict him as the foil of his handler. This is as old in American politics as politics itself.
As people do better, they start voting like Republicans - unless they have too much education and vote Democratic, which proves there can be too much of a good thing.