“Advertising is the greatest art form of the 20th century.”
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Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.
Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
