“In our system leadership is by consent, not command. To lead a President must persuade. Personal contacts and experiences help shape his thinking. They can be critical to his persuasiveness and thus to his leadership.”
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The price of being close to the President is delivering bad news. You fail him if you don't tell him the truth. Others won't do it.
Congress, the press, and the bureaucracy too often focus on how much money or effort is spent, rather than whether the money or effort actually achieves the announced goal.
Leave the President's family business to him. You will have plenty to do without trying to manage the First Family. They are likely to do fine without your help.
The Federal Government should be the last resort, not the first. Ask if a potential program is truly a federal responsibility or whether it can better be handled privately, by voluntary organizations, or by local or state governments.