As technology advances, it reverses the characteristics of every situa…

“As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'”

Marshall McLuhan · Age

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Marshall McLuhan

A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.

Society

Marshall McLuhan

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

Business

Marshall McLuhan

Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it.

Art

Marshall McLuhan

Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.

Experience

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