“Everybody in their own imagination decides what scary is.”
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Knowledge is a polite word for dead but not buried imagination.
People know that they're going to see something which is entertaining but challenging as well because of the form it's in. It's dance theatre and it requires you to use your imagination - it's not straight forward.
Imagination, it turns out, is a great deal like reporting in your own head. Here is a paradox of fiction-writing. You are crafting something from nothing, which means, in one sense, that none of it is true. Yet in the writing, and perhaps in the reading, some of a character's actions or lines are truer than others.
If everyone is thinking alike, then somebody isn't thinking.