“There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by our family, friends, fans, and followers. This necessitates the need to filter through all that information and to decide for ourselves where to put our attention.”
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What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.
Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large not just shareholders, but also employees, the citizens of our communities, and those who care about the environment.
Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.
Like all technology, social media is neutral but is best put to work in the service of building a better world.
