“Let your family, staff, and friends know that you're still the same person, despite all the publicity and notoriety that accompanies your position.”
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First rule of politics: you can't win unless you're on the ballot. Second rule: If you run, you may lose. And, if you tie, you do not win.
In politics, every day is filled with numerous opportunities for serious error. Enjoy it.
Congress, the press, and the bureaucracy too often focus on how much money or effort is spent, rather than whether the money or effort actually achieves the announced goal.
Leave the President's family business to him. You will have plenty to do without trying to manage the First Family. They are likely to do fine without your help.
