“I don't think we're going to save anything if we go around talking about saving plants and animals only we've got to translate that into what's in it for us.”
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Our challenge for the future is that we realize we are very much a part of the earth's ecosystem, and we must learn to respect and live according to the basic biological laws of nature.
The biggest challenge is how to affect public attitudes and make people care.
Why has it seemed that the only way to protect the environment is with heavy-handed government regulation?
We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease.
