“After all, sustainability means running the global environment - Earth Inc. - like a corporation: with depreciation, amortization and maintenance accounts. In other words, keeping the asset whole, rather than undermining your natural capital.”
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One of the things that I've always thought I would like to do is to develop an environmental index. Then people can measure their own environmental performance on an index as they do in other ways.
I've developed a huge regard for Toyota for its environmental awareness, for its immense commitment to research and development in this field, and for its leadership in developing hybrids which others are now following.
I learn something from criticism because when it comes from sources you respect you always examine it and learn.
In addition to this, they already have a fuel cell car on the road in Japan. It is subsidized from within the corporation because they are still at a high cost.