“If you decide to design your own language, there are thousands of sort of amateur language designer pitfalls.”
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The point is that I don't design stuff for myself. I'm a toolmaker. I design things that other people want to use.
We opened a design center in the South of England last year as part of our strategy for being close to our customers and developing innovative products for exciting new markets.
Designing is my hobby. If I didn't do what I do for a living - at some point when I don't do this for a living - I'll probably just do design work. I love finding really special pieces of furniture.
I'm a total control freak and love to participate in the design of every single aspect of life.
