“When you say 'design, ' everybody thinks of magazine pages. So it's an emotive word. Everybody thinks it's how something looks, whereas for me, design is pretty much everything.”
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I don't particularly follow the Bauhaus school of design, where you make everything into a black box - simplify it.
Fear is always a good motivator.
Britain's great strength is its innovative, design and engineering natural ability and we're not using it.
The way the world is going, it's technology driven. And it isn't just driven by the old super powers, it's driven by the far east and new emerging economies.
