“To design is to communicate clearly by whatever means you can control or master.”
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Computers are to design as microwaves are to cooking.
The real issue is not talent as an independent element, but talent in relationship to will, desire, and persistence. Talent without these things vanishes and even modest talent with those characteristics grows.
If you were the first person ever to design an application for the iPhone and you patented it, you would be very, very better off than we are right now, you know? But you've got to be the first one to do it. So I figured that Led Zeppelin or the Stones were going to do it unless we just got on to it. So I got cracking with the guys from Apple.
Once the product's task is known, design the interface first then implement to the interface design.
