“It takes a good deal of physical courage to ride a horse. This, however, I have. I get it at about forty cents a flask, and take it as required.”
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Advertising: the science of arresting the human intelligence long enough to get money from it.
Now, the essence, the very spirit of Christmas is that we first make believe a thing is so, and lo, it presently turns out to be so.
Electricity is of two kinds, positive and negative. The difference is, I presume, that one comes a little more expensive, but is more durable the other is a cheaper thing, but the moths get into it.
A half truth, like half a brick, is always more forcible as an argument than a whole one. It carries better.
