“It's cool to be in the paper every once in awhile and people read about you and they know who you are.”
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Don't get me wrong, magic is cool. But a nervous mother singing to her child at night while something moves quietly through the dark outside her house? That's a story. Handled properly, it's more dramatic than any apocalypse or goblin army could ever be.
Maybe that first, gigantic deficit the Reaganites piled up was an accident, just a combination of deluded 'supply side' tax cuts and a huge bag of good stuff for the Pentagon. But pretty quickly conservatives discovered that deficits, when done correctly, did something really cool: deficits defunded the Left.
Dinosaurs was a cool idea, but we just couldn't find a way to make it really fun. We've got a bunch of great game ideas that we want to bring to life over the next several years.
How serious can a movie about time-traveling robots be? You want it to be cool and fun.